Campaign Saudi Briefing: Media and Marketing 2024 was a targeted industry forum that convened senior media executives, marketing professionals, and advertising leaders to examine key trends and transformations shaping the media and marketing ecosystem in Saudi Arabia.

The event offered a structured setting for expert presentations and deep discussions on topics such as retail media growth, immersive engagement through gaming platforms, data-driven consumer strategies, AI-powered analytics, and innovative content approaches for emerging audience segments. Through keynote addresses and curated sessions, the briefing cultivated meaningful dialogue and facilitated exchange of insights among industry participants.

Our Scope of Work Included:

• Comprehensive oversight of the registration process and access control, including check-in operations
• Provision and management of audio, visual, and screen systems, including playback and coordinated sequencing of event content
• Professional photography and videography, full event documentation, and creation of a post-event highlight reel
• Design, manufacture, and installation of bespoke wooden branding structures aligned with the event’s identity
• Coordination of attendee movements and orderly entry into the venue
• Preparation and handling of all event-specific printed materials