The 2025 edition marked another milestone in celebrating excellence across Saudi Arabia’s dining, lifestyle, and entertainment sectors, delivered as a high-profile live awards ceremony.

For this edition, SYNC played a central role in the technical and production delivery of the event, ensuring a controlled, immersive, and professionally executed live experience.

Our Scope of Work Included:

• Full management of the event registration and access control system
• Technical team management and on-site production supervision
• Operation and coordination of audio systems, screen systems, and live content playback
• Full technical show calling and audio-visual direction throughout the ceremony
• Management of music cues and audio transitions aligned with award segments and stage flow
• Photography and videography coordination, including live capture and event documentation
• Crowd management and structured attendee movement within the venue