Building on the success of its inaugural year, Athar Festival of Creativity 2024 marked a significant evolution in scale, content, and audience engagement, reinforcing its position as the largest gathering of creative marketing professionals in Saudi Arabia.

The second edition expanded its program with a broader speaker lineup, deeper industry discussions, and enhanced experiential elements, bringing together creative leaders, marketers, agencies, and emerging talent to explore the future of creativity, storytelling, and brand innovation in the Kingdom.

Our Scope of Work Included:

• Full management of the event registration system, including attendee data handling, on-site operations, check-in, and badge printing
• Crowd management and protocol coordination
• Design, fabrication, and execution of custom wooden branding and promotional structures
• Festival-wide branding implementation across all event zones
• Production and management of printed festival materials
• Design and delivery of branded promotional giveaways
• Event security services, including venue access control and security guards
• Design and fabrication of custom Networking Booth structures
• Design and construction of a dedicated VIP Lounge for Flynas
• Provision of VIP seating, tables, furniture, and custom beanbags for selected areas