Recognized as the largest gathering of creative marketing professionals in Saudi Arabia, Athar Festival of Creativity 2023 brought together leaders from marketing, advertising, media, branding, and communications for a multi-day celebration of creativity, innovation, and cultural impact.

Held in Riyadh from 13 to 16 November 2023, the festival featured keynote talks, panel discussions, workshops, interactive experiences, and industry recognitions, providing a dynamic platform for knowledge exchange, inspiration, and collaboration within the Kingdom’s growing creative ecosystem.

Designed as a multi-format experience, Athar combined conference-style content with immersive activations and experiential zones, offering attendees a vibrant and engaging environment that reflected the evolving creative and marketing landscape in Saudi Arabia.

Our Scope of Work Included:

• Full management of the event registration system, including attendee data handling, on-site operations, check-in, and badge printing
• Crowd management and protocol coordination
• Design and fabrication of custom wooden branding and promotional structures
• Festival-wide branding implementation
• Production and management of festival printed materials
• Design and delivery of branded promotional giveaways
• Event security services, including venue access control and security guards